An experimental study is a type of evaluation that seeks to determine
whether a program or intervention had the intended causal effect on program
participants. There are three key components of an experimental study design:
(1) pre-post test design, (2) a treatment group and a control
group, and (3) random assignment of study participants.
A pre-post test design requires that you collect data on study participants’
level of performance before the intervention took place (pre-), and that you
collect the same data on where study participants are after the intervention
took place (post). This design is the best way to be sure that your
intervention had a causal effect.
To get the true effects of the program or intervention, it is necessary to
have both a treatment group and a control group. As
the name suggests, the treatment group receives the intervention. The control
group, however, gets the business-as-usual conditions, meaning they only
receive interventions that they would have gotten if they had not participated
in the study. By having both a group that received the intervention and another
group that did not, researchers control for the possibility that other factors
not related to the intervention (e.g., students getting accustomed to a test,
or simple maturation over the intervening time) are responsible for the
difference between the pre-test and post-test results. It is also important
that both the treatment group and the control group are of adequate size to be
able to determine whether an effect took place or not. While the size of the
sample ought to be determined by specific scientific methods, a general rule of
thumb is that each group ought to have at least 30 participants.
Finally, it is important to make sure that both the treatment group and the
control group are statistically similar. While no two groups will ever be
exactly alike, the best way to be sure that they are as close as possible is
having a random assignment of the study participants into the treatment group
and control group. By randomly assigning participants, you can be sure that any
difference between the treatment group and control group is due to chance
alone, and not by a selection bias.
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